What are you thinking, DC?
I’ve been a big fan of DC Comics since I was a young kid. My first 2 comics, given to me by a friend, were Wonder Woman and World’s Finest. I remember watching for the annual JLA/JSA team-ups. I remember picking up the first issue of the New Teen Titans. I remember a lot of history all leading up to the Crisis on Infinite Earths. Through it all, there was the old standard logo in the upper left hand corner like the one below.
After years with the old style and after hitting some major anniversaries, DC decided to update it’s look. They introduced a new logo that was more stylish. After decades of the old logo, it took a little bit to warm up to the new logo. It’s a classy style though and after a while, I got used to it and even liked it. The logo below became the new look for DC Comics.
Less than a decade after this, DC revamps everything and unveils it’s New 52. Big mistake. For the most part, the views of this change have been negative. It’s only 4-5 months into the change and they’ve already cancelled the following books: Blackhawks, Hawk and Dove, Men of War, Mister Terrific, O.M.A.C., and Static Shock. (I’m disappointed to see Hawk and Dove go as I wanted to see what they’d do with them but I know some people avoided it because of Rob Liefeld.) To top things off, they are changing their logo. It’s not even anything cool like the previous one. To make it worse, it’s so obscure and obfuscated that they need to put the name underneath too so people know what the logo is actually for. This is the logo they chose:
It seems like they are really trying to ruin the company. I hope they can recover from all these bad decisions. DC has been my favorite comic company for years but I really don’t like the path they are taking. I have to wonder how blind they actually are if they can’t see what’s going on.